“18年,初心不改 聚力同行”2018伊莉莎白全国经销商年会暨新品发布顺利召开
2018-04-26    阅读人数:5126

4月21日,春暖花开,共话繁荣。伊莉莎白瓷砖隆重举办了以“18年,初心不改 聚力同行”为主题的经销商年会暨新品发布会,伊莉莎白企业董事长刘胜红、总经理陈焕定、副总经理罗海红、副总经理刘旭俊、副总经理黎炳华、市场总监刘青青、品牌总经理谢明、出口部部长陈燕惠、市场部经理郭彩宏等伊莉莎白企业相关领导携伊莉莎白瓷砖全体销售精英、汇聚了伊莉莎白700多名经销商,如此大规模、高规格、高效率,吹响了伊莉莎白2018年旺季营销的号角。


Elizabeth Ceramics held an annual meeting of dealers and new product launches, "18 Years, Keep the beginner’s mind and moving on" in  21th of April Romantic Enterprise chairman- Mr Liu Shenghong, General manager- Mr Chan Huanding, Vice-general manager- Ms Luo Haihong, Mr Liu Xujun and Mr Li Binghua, Marketing Director- Mr Liu Qingqing, Brand director- Mr Lin Shizao , Export Minister- Ms Chan Yanhui, Marketing Danager- Ms Guo Caihong are attended this ceremony. Leaders, top sales, more than 700 Elizabeth families and more than 10 medias from all over the country participated in this annual event.


伊莉莎白家人大合照



高屋建瓴  理念领先


千年陶都的历史底蕴,石湾陶瓷的时代活力,伴随着伊莉莎白盛典的美妙之音,汇成激荡梦想与希望的美好时光,凝聚弥足珍贵的前行力量。会议开始,林总作《18年,初心不改·聚力前行》有关企业规划的主题演讲,其中立足现在,回顾过去,展现未来,体现出企业的自信与从容;市场总监刘青青通过《领者先行·产品制胜》里的产品和设计等精彩解读企业的核心竞争力,而市场经理郭彩宏《乘势飞跃·终端加码》演讲里,在新终端、新电商、新营销等方面新思路支撑起家人发展的空间。


At the beginning of the conference, Mr Lin Shizao, the general manager of the brand, gave a keynote speech on the enterprise planning for “18 Years, stay true, keep forward ”. Based on the current situation, reviewing the past and presenting the future, it reflects the self-confidence and calmness of the Elizabeth Ceramics. Marketing Director Mr Liu Qingqing thought Interpretation of products and designs all highlight the enterprise's heart of excellence and innovation. In the speech of Marketing Manager- Ms Guo Caihong, new ideas in new terminals, new e-commerce, and new marketing support the space for Romantic Tile development.


企业董事长刘胜红致辞


林总《18年,初心不改·聚力前行》企业规划


市场总监刘青青解读《领者先行·产品制胜》


市场经理郭彩宏《乘势飞跃·终端加码》的品牌终端建设



不忘初心  特色领先


2017年,伊莉莎白在砥砺奋进征途上,成果斐然:初心不变,秉持一惯特色、精品瓷砖理念,先后强势推出柔光大理石;采用精装边工艺打造木纹砖;采用干粒、柔抛、精雕工艺的现代仿古砖等新品获得市场充分肯定;匠心品质,实至名归,分别获得“最具设计力(金砖大奖)”、“设计师首选推荐品”等荣誉;为了精造细分产品品类的第三生产基地顺利投产;伊莉莎白京东旗舰店上线;跃进路最高逼格的国际馆成功开业。


In 2017, Elizabeth Ceramics adhere to quality innovation and achieved great results. The soft Marble Porcelain tile, Timber tile and rustic tile are got the market recognition.Received honors such as "Best Design (BRIC)" and "Designer's First Choice Product"; Third Production foundation went into production; Elizabeth Jingdong flagship store went on line; International Pavilion opened successfully.


企业总经理陈焕定颁发金牌导师奖


企业总经理陈焕定颁发年度经销商新锐奖


企业董事长刘胜红颁发年度优秀经销商奖


“特色、时尚、现代”不仅是企业发展理念与品牌文化之源,更是企业的核心竞争力。伊莉莎白时刻关注时尚风格、潮流走势,常年组团前往博洛尼亚陶瓷展,参加迪拜展、意大利展、美国展等国外展会,参观、引进代表国际水平的先进设备,罗集设计精英吸纳进产品研发团队。为品牌未来的创造更新、生产开发、综合实力的持续提升夯实良好的基础。


“Characteristics, fashion, and modernity” are not only the source of corporate development concept and brand culture, but also the core competitiveness of the company. Elizabeth Tile has study from Bologna Ceramics Exhibition, participated in Dubai exhibition, Italian exhibition, American exhibition and other foreign exhibitions.Make up for weaknesses.



产品驱动   感恩同行


从过去的规模驱动、成本驱动,到后来的渠道驱动、广告营销驱动,随着2018国际馆帷幕的拉开,“设计重新定义生活”的新展厅面世,同时900×1800大理石瓷砖、木纹砖、现代仿古砖等创新现代风格产品的问世,这也意味着一个由产品创新驱动的大时代到来。


With the development of the times, the 2018 Elizabeth International Pavilion's new exhibition “Design Redefining Life” has been opened. At the same time, 900×1800 marble tiles, timber tile, modern rustic tile and other innovative modern style products have been introduced, which also means innovation product big era is coming.


企业领导启动全球新品发布仪式


模特展示新品


精彩节目


伴随着国际馆的成功开业,一批新推的产品鉴赏,一套新的店面美学标准横空出而,受到经销商、市场同行的好评和赞誉,还有大批正在紧锣密鼓的装修中店面,品牌形象在终端得到了大幅的提升,新品订购会反映出热情高涨的氛围,是经销伙伴多年来感恩同行的最好注脚。


Along with the successful opening of the International Pavilion, a number of new product appreciations, a new set of aesthetic standards for storefronts, and a large number of in-store decoration stores, the brand image has been greatly improved in the terminal, and new product orders will reflect exciting atmosphere, so that dealers have more confidence.



春暖花开  共话繁荣


时势造英雄,跟着蜜蜂找花朵,伊莉莎白家人坚信,只要紧跟市场趋势、协同伊莉莎白的步调,聚力同行,2018年伊莉莎白瓷砖必将找到那片花海、觅到行业里的那片春天。


Elizabeth’s family firmly believes that as long as they keep up with market trends, to the same direction and moving on, tomorrow is a better day!


企业领导祝酒

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